Mexican Media Brands
GM Names New Chief for Maven Mobility Unit
General Motors Co. has promoted company veteran Sigal Cordeiro to head its Maven personal mobility brand.
Share
General Motors Co. has promoted company veteran Sigal Cordeiro to head its Maven personal mobility brand.
She succeeds Julia Steyn, who abruptly quit in late January. The Brazilian native most recently was director of global marketing for GEM, the global emerging markets program to replace current passenger car platforms worldwide and restore profitability for that market segment.
Cordeiro joined GM in 2000 and has held several jobs in global brand and product research and marketing since then.
At Maven, Cordeiro’s mission will be to “define the future of personal mobility” with new on-demand ride-sharing services. Launched in 2016, Maven began as a vehicle sharing business and expanded last year to include peer-to-peer car-sharing for owners of GM and non-GM vehicles.
RELATED CONTENT
-
Cobots: 14 Things You Need to Know
What jobs do cobots do well? How is a cobot programmed? What’s the ROI? We asked these questions and more to four of the leading suppliers of cobots.
-
Mustang Changes for 2018
On Tuesday Ford unveiled—using the social media channels of actor Dwayne Johnson (this has got to unnerve some of the auto buff book editors)—the 2018 Mustang, which has undergone some modifications: under the hood (the 3.7-liter V6 is giving way to a 2.3-liter EcoBoost four, and a 10-speed automatic is available), on the dash (a 12-inch, all-digital LCD screen is available for the dashboard), at the tires (12 wheel choices), on the chassis (MagneRide damper technology is being offered with the Mustang Performance Package), and on the exterior (three new paint colors). And while on the subject of the exterior, there are some notable changes—a lower, remodeled hood, repositioned hood vents, new upper and lower front grilles, LED front lights, revised LED taillamps, new rear bumper and fascia.
-
On Electric Pickups, Flying Taxis, and Auto Industry Transformation
Ford goes for vertical integration, DENSO and Honeywell take to the skies, how suppliers feel about their customers, how vehicle customers feel about shopping, and insights from a software exec
