Mexican Media Brands
Uber Sheds One-Third of Its Marketing Team
Uber Technologies Inc. says it laid off off 400 of its 1,200 global marketing staff yesterday to cut costs and simplify operations.
#marketing
Share
Uber Technologies Inc. says it laid off off 400 of its 1,200 global marketing staff yesterday to cut costs and simplify operations, The New York Times reports.
The reduction follows a broader restructuring launched last month that is combining Uber’s communications, marketing and policy groups. CEO Dara Khosrowshahi promoted Jill Hazelbaker in early June to lead the company’s public affairs and marketing operations.
One of her objectives will be to create a more consistent branding message across Uber’s customers, products and operating regions.
Khosrowshahi told Uber staffers yesterday that many of the company’s teams have grown too big and were beginning to overlap in their work.
RELATED CONTENT
-
Engineering the 2019 Jeep Cherokee
The Jeep Cherokee, which was launched in its current manifestation as a model year 2014 vehicle, and which has just undergone a major refresh for MY 2019, is nothing if not a solid success.
-
On Automotive: An All Electric Edition
A look at electric vehicle-related developments, from new products to recycling old batteries.
-
When Automated Production Turning is the Low-Cost Option
For the right parts, or families of parts, an automated CNC turning cell is simply the least expensive way to produce high-quality parts. Here’s why.
